A Guide to Shopping Small this Holiday Season

Hello All and welcome back! We took some time this year for a hard reset, and to focus on creating new routines for the new world we’re living in. But we’re back and feeling better than ever! and so glad that you’re still here with us.

This year has put a lot into perspective for me, namely, that we as people need to take a more proactive role in shaping not just the life we want for ourselves, but the future we want for the world. In 2020, money is power and we should all be yielding it wisely.

But what does that look like? Pretty simply, it means keeping the money in your community. Shopping small builds a stronger more diverse economy and society than bulk buying from Walmart or Amazon. Don’t get me wrong, I get it and I do it too when need be. Nobody is shading you for that. We all have to survive. But what we can do, is think and act more consciously about where we spend our money when we do have flexibility with our purchase options.

We wanted to show you some of the amazing small businesses out there who would benefit tremendously from your business this holiday season and some of the beautiful products they create.

Originally, the list was composed of just Mom-Owned businesses, then just women, but with so many brilliant ideas, we had to open it all the way up. Communities prosper more when everyone is offered a seat at the table, so we decided to be inclusive of some of the impressive individuals on this list.

1. Fe Noel / www.fenoel.com: it’s hard to put this brands effortless ethereal modernism into words. The brand is light and airy without being overly feminine. It plays with chic minimalism and unique silhouettes. It’s creator has a knack for building transcendent color palettes that form the foundation of this luxe brand, designed for ‘the Leading Women”.
2. Garner’s Garden / http://www.garnersgarden.com:  Garner’s Garden is natural health and beauty company with a line of over 70 products, 90% of which are certified vegan. Garner’s Garden first got out attention with their flouride free toothpastes. Because the Health and Beauty industry is not highly regulated, many products on the market contain chemicals and additives that are harmful to your health. Garner’s Garden aims to close the gap in accessibility to natural products for consumers, pledging to always provide the highest quality product at the most affordable price point they can offer because, “everyone deserves the opportunity to live a natural and healthy lifestyle.”
3. Sia collective / https://siacollective.com: This designers’ not a mom, but he’s a committed dad and we love that just as much! Based out of the Bay Area, SIA – Somewhere in America, was inspired by its creator, Devlin Carter’s time serving in the armed forces. His time abroad and his years of service have helped him to develop his product line, designed for the modern traveler who almost always mixes business and pleasure.  
4. Sizije Travel Co. / http://www.sizije.com: Providing immersive travel experiences, the Sizije Travel Company curates culturally conscious itineraries that empower the modern traveler. With trips slated for Cuba, Thailand and Columbia in 2020, Sizije Travel is an exciting, immersive, and safe way to see the world. 
5. Super Social / www.super.social: Created by 23 year old(!) Brianna Bradford, Super Social allows users to create highly customizable ‘micro webpages’ for their social media channels that effectively link any products or services they offer across 18 different platforms. This allows potential customers to access a landing page for your brand that can offer much more than a traditional web link. Where a standard site asks its users to scroll and navigate, Super Social presents links, visuals, maps and more to quickly pinpoint information they’d otherwise have to search your site for. If you share content, make money, or are building a brand online, check out Super Social and see if their services are right for you. 
6. Jctn / https://jnct.co: This brand is especially close to our hearts. Graphic Designer Jonnell Chavez created the brand in 2018 as a place to showcase her growing love for product design. In her career as a brand architect, Jonnell experimented with a variety of creative techniques, including painting pouring, gardening and water color. JNCTN is the place where her designs meet real life and she applies her learned techniques to create beautiful products for our everyday lives. Her personal instagram is a huge source of inspiration for us at Fake Mom and her brand is sure to continue expanding.    
7. Matte brand / https://shopmatte.com:  This line is probably the boldest on our list. They create lewks, not clothes, for the baddest of bitches, who feel their best when their dressed to kill. Their garmets fit like a second skin, highlighting your assets and draping them in bold prints, slick blacks, and barely there bikinis. Worn be certified badasses like Adriana Sahar and Melii, Matte Brand is for the bold, the brash, the girls that just don’t give a F*%k. 
8. True Laundry Detergent IG / This laundry soap, developed in the United States by a group of Veterans, is gentle on sensitive skin, biodegradable, not tested on animals, and concentrated to save customers money. True products, developed in Atlanta Georgia boasts an impressive clientele who praise the soaps ability to pass both smell tests and skin tests. True products are sold in 18 different states across 25 retailers and distributors and is available online and for  auto delivery. 
9. Local European / https://localeuropean.com: Self described as “elegantly street essentials” Local European creates minimalist essentials with a trendy twist. The brand takes its lead from the clothes it creates, focusing on quality essentials and preferring to let the refined boldness of their pieces speak for themselves. Their pieces go effortlessly from day to night to resort and back again without trying too hard.  
10. Random and chic / https://www.randomandchic.com This is another of the companies on this list that holds a very special place in Fake Mom’s heart. Random and Chic caters to the woman who loves to stand out and sells an eclectic collection of vintage pieces with something for every aesthetic. We stan companies who make resourcefulness a tenant of their brand, especially within fashion, one of the slowest industries to address their incredibly negative environmental impact.  
11. Hanifa official / https://hanifa.co Hanifa is another brand who create what I’m going to call statement staples. Basics that integrate well with any wardrobe but are still eye catching. Using color, texture and unique silhouettes, Hanifa takes traditional garments and pushes their evolution forward, introducing us to new classics. 
12. Clionadh Cosmetics Inc / https://clionadh-cosmetics.myshopify.com: Pronouced Klee-Oh-nah, this native owned cosmetics company specializes in highly chromatic pigments and is handmade. They’re relaunching in December 18 so be sure to stay tuned for their exciting release!
13. Gilded grotto / https://www.gildedgrotto.com: A Compton, California based jewelry brand, Gilded Grotto creates unique one of a kind jewelry with natural elements, blending style and spirituality. Created for the individual who lives – and dresses – with intention, Gilded Grotto encourages you to harness the universe’s power and elevate your spiritual vibrations. 
14. Land Over Labels / http://www.land-over-labels.com: Land Over Labels is an educational resource that focuses on, “developing financial literacy to secure the tools needed in sustaining generational wealth and legacy building”. Created by India Monae, Land Over Labels offers a variety of resources including online courses, networking events, and mentorship and coaching opportunities to help black millenials develop the skills needed to build generational wealth. 
15. Ta Meu Bem / http://tameubem.com: A stunning collection of beaded heirloom jewelry with traditional influences from across the diaspora. The artist’s focus is harnessing and transmitting the power within. In her own words, “I create amulets, talisman, and adornments for the crystal lover, healer and diviner.”
16.  MA Lifestyle / Founded by Marcia Anderson, MA Lifestyle is a collection of products created by it’s multi talented creative director and namesake, intended to bring peace and serenity into their customers everyday lives through healing crystals and essential oils.  
17.  Crochet by K / https://www.smudgeknicole.com: SCAD graduate Kori Nicole is the visionary behind this strikingly simple but endlessly luxurious brand. All Kori’s pieces are crocheted by her, by hand, which makes them even more enviable. Her standout design is a shag coat she created, by hand of course! Her bold color choices compliment her eye catching style perfectly. She’s still building her brand but she’s been ramping up for 2020 to be a standout year for the up and coming fashion house. 
18. Beautiful me campaign + children’s book / http://www.watermeloneggrolls.com/beautiful-me-campaign : Beautiful, Beautiful Me is a children’s book written by Ashley Sirah and illustrated by Vanessa Newton, the first in the Beautiful Me series. Beautiful Beautiful Me explores themes around self love and diversity, encouraging children to love themselves while celebrating others through a series of short stories and poems, designed to relay complex concepts to young children in digestible chunks. The creators plan to expand the series, adding more books and touching on all “categories of diversity, including skin color, religion, family dynamic, physical limitation and more.” These brilliant ladies have taken their vision a step further, expanding the Beautiful Me series into a campaign for children, traveling to schools with programs tailored around self love and celebrating diversity. We can’t wait to see what’s coming next from these talented women. 
19. Pear nova nail lacquer / https://www.pearnova.com: Founded by Rachel James in Chicago in 2012, there’s only one word that can truly describe Pear Nova nail lacquer: quality. Rachel took her time building this brand, from her brand styling to the nearly two years she spent developing her cutting edge formula – that is PETA certified cruelty free – Pear Nova oozes luxury. With unique, rich colors, collections created for every aesthetic and a cutting edge formula that eliminates 5 of the most harmful ingredients found in nail polish, Pear Nova is poised to be one of the leading luxury cosmetic brands in the world. 
20. My Purple Pineapple / https://www.purplepineappleco.com: We love brands by creatives! Purple Pineapple Co was created by graphic artist and illustrator, Devin Blow and sells items adorned with her adorable illustrations. Devin’s art is smart, empowering and representative; Her website and online store carry everything from sassy greeting cards to candles and enamel pins. Her art encourages self love and being yourself. Her standout items: her La Petty enamel pin, Gangsta Wrap Greeting Card and ‘Self Care for Homegirls’. 
21. Abi Barras / www.etsy.com/shop/abibarrasembroiders: I stumbled across their instagram where they showcase some of their uniques embroidery designs. Their designs are hand embroidered and reflect the time and detailing to create such intricate masterpieces. They embroider original designs as well as customize pieces, making for some really unique items you definitely won’t see anywhere else.
22. Running Fox Beads / www.runningfoxbeads.com: Running Fox is a Canadian based First Nations bead artist who makes amazing creations. They create various beaded accessories that are breathtaking.
23. Day One Shop / www.dayoneshop.com: Day One Shop is an adorable earring shop operated by a high school art teacher. Her pieces are unique, modern and eye-catching, without being too over the top.
24. Victoria’s Magic Art / www.etsy.com/shop/VictoriasMagicArt: Victoria is a Native artist and illustrator based in LA. She creates beautiful fashion style illustrations, using color to emphasize the energy of her art. Her work is also versatile, from peices inspired by hr heritage to landscape paintings and celebrity portraits, there’s something for everyone in her shop.
25. Nizhoni Diosa Spirit / www.nizhonidiosaspirit.com / Nizhoni Diosa Spirit creates The. Most. Gorgeous. Candles. Ever. They are literally breathtaking and they look like you could smell them through the screen. She’s based out of Florida and creates her candles using natural ingredients and rituals of intention, which amplify the spiritual power of the candles. They’re honestly so pretty, you may not want to burn them.
26. Copper Canoe Woman / www.coppercanoewomen.com: Copper Canoe Woman creates breathtakingly luxurious jewelry inspired by her native heritage and the magic of mother earth. She uses natural elements in her pieces like ivory and polished abalone and each and every piece is absolutely stunning. Heirloom jewelry at it’s finest.
27. Hebe Studio / www.hebe.studio: This bright and cheerful illustration studio creates breathtakingly detailed paintings that draw you into their colorful world. Their strong use of color and uniques shapes gives each piece a fun and whimsical feel and kind of makes you want to live in the world their creating.
28. Bella Doña LA / www.bella-dona.com: Bella Doña is a Latina owned LA based brand that is a love letter to East LA culture. Low riders, sharp eyeliner, and dice in the mirror are the vibe over here and we love how bold we feel in their stuff.

If this list has peaked your interest, check out WeBuyBlack.com and follow them on social media for updates and tips on how you can engage with black business in a positive way. Their campaign provides followers with black owned alternatives to the products consumers use everyday. The idea is to get consumers to switch one item a month, permanently, to an alternative product developed by a black owned business, with the hope of creating more successful black entrepreneurs in 2020.

_{featured images courtesy of Photo by Ketut Subiyanto from Pexels}